Hotel & Casino
During my time at Palms Resort I wore two very different hats, Entertainment Marketing Coordinator & Graphic Design Specialist. It taught me a side of design production that I hadnt seen a lot of-- where it goes and who's seeing it. While at Palms, I was the leading Coordinator for multiple projects, some to never get past the drawing board, and some that ended up on billboards.
NFR Week
.jpg)
Mockup for a printed ad to include NFR Marketing
Final slice for a printed ad closer to event
Digital poster
Printed Accordion style guide, front and back
Ghostbar Activations
Local Beats
General collateral design for a new weekly event happening. Direction was minimal, however the request was to make it similar to the previous looks for other weekly events at the same venue.
I took inspiration from the word "Local" and wanted to emphasize the feeling of being a local in urban Las Vegas, while remaining bright and unlike other designs previous.
I landed on urban textures & icons, the splatter background and sticker design. As well as tying in Las Vegas with an ode to the neon marquee.
Sip the Sunset
First proofs of concept for a new weekly activation. Direction for this one was to use the original image in a different way, include palm trees and the request came with a few images for inspiration; many using retro neon wave or playing with the sunset colors and sihouettes icons. Looking at the existing creative for the venue I knew that the 80's neon wouldn't fit in with the clientele ad aesthetic.
Promotions & other
Vinyl Weekends @ F&B
Kickstart 2025 Promotion
First proofs of concept for a new weekly activation. No direction given, provided multiple ideas and inspiration board.
Ideas and proofs for a new promotion's design. Ultimately ended up with the one on the right, which was then used to create OOH, print, digital, email, mailers, etc.